Re: Kubic Volumes

Kubic Volumes
Posted by Slavito in Paris on 01/Mar/2008

Whether we like it or not, we live in an age of product placement. Anyone doubting that can ask the judges of "American Idol" how they're liking their Coke.

Kube Hotel in Paris is an appropriately devious collaboration between Grey Goose Vodka and Murano Resort centering on the concept of cubicity (cubicality?).

Its 41 high-tech rooms are cube-shaped, as is the foyer, the elevators and the exterior spaces...

Read the rest of: "Kubic Volumes":

http://www.sitebits.com/2008/kubic-volumes.html

What do you know about American Idol???

Largo: Do you know a lot about guns, Mr. Bond?
Bond: No, but I know a little about women.

Errr... Actually, in my case, the response should read "No, but I know a little about product placement". This case (Coke and American Idol) was discussed in detail in my marketing class.